WINNINGDid Charlie Sheen teach us nothing? “Winning” is back in the news again, but not thanks to everybody’s favorite TV hedonist. No, this time it’s in the form of a (supposedly) frequent refrain uttered by one Eldrick Tont Woods: “Winning takes care of everything.” Does it sound familiar? It should if you’re a fan of golf or the man-god that re-invented it. Apparently Tiger Woods has used that particular phrase about winning regularly since (at least) 2009, though I assume it’s usually with regards to reporter questions about the….umm….shall we say “distractions” of his personal life. And it makes sense I guess, if it’s being used as a deflect of sorts for what Tiger sees as overly intrusive questioning. Winning At All Costs? But Nike just decided to use that quote in a Facebook/Twitter ad to cheer their recent champion on his latest win. They sent out a shot of Tiger sizing up a putt with the words “Winning takes care of everything” emblazoned across the front of it, and a Nike swoosh next to the word victory. Seriously, what in the hell is Nike thinking? Is this really the way they want to draw my attention back to Tiger and their brand? An AP article quotes a Nike spokeswoman named Beth Gast as saying that that the ad references Wood's mentality that he competes to win. "When asked about his goals such as getting back to number one, he has said consistently winning is the way to get there.  The statement references that sentiment and is a salute to his athletic performance." Enough Winnings Makes Cheating Ok Right. “cause winning really does “take care of everything.” I’ll have to tell Chris and Megan and Matt that I now want my workout regime to include twice annual liposuction appointments. And steroids....