When we bring on a new member to our team we want to ensure we're on the same page when it comes all aspects of training, nutrition, recovery, mindset and everything else related to attaining a goal for a client.And typically I'll quiz them as to 'what is most important?'Many of them will say nutrition is the most important. Others will reply that when the nutrition is already dialed in, as it is for many athletes, than the training is most important.We also get a variety of other responses such as coaching, programming, recovery and other things that influence the types of results we may see when working with someone.But none of these are the most important.Don't get me wrong. They are hugely important and depending on the individual, their level of training and the goal(s) they are working towards, all of the elements they mentioned are crucial to success.But where somebody's head is at is the most important. If they believe in the process good things will happen. If they are prepared to give their best good things will happen. If they are prepared to do whatever it takes than the outcome is generally positive.[caption id="attachment_3739" align="alignleft" width="207"] Does this motivate or intimidate?So knowing this I'm curious as to how people respond when fitness professionals post ads with pictures of lean, athletic models with bullet point notes about the person's situation in life. The whole ad is then framed around the statement 'What's your excuse?'.Since ads of this type have started appearing I am becoming more aware of new terminology. Or terminology that's new to me anyways. I'm referring to terms such as:fat-shaminghate-speech (not really new, but new to fitness blogs)bullying (again, not new but new as it applies to fitness headlines)C'mon! Really? Have we as a society gotten this insecure that...