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We're Underestimating Our Obesity

We're Underestimating Our Obesity

Have you ever heard the expression, what gets measured, matters? Or maybe some version of this expression?In business for example you need to know your numbers. Sometimes these 'numbers' are called key performance indicators or KPIs. Knowing your KPIs can quickly help you see the health of the business over time.Even if it's not in business there is value in knowing your financials. When Alexandra and I were first dating I remember watching a reality show at her place called, Til Debt Do Us Part. And the premise was a financial expert, Gail Vax-Oxlade, would show up and help couples in financial trouble.One of the first parts would involve Ms. Vax-Oxlade showing the couple on the show where the money was going. For example, a certain amount each month would be going to entertainment, credit card debt and bank fees as well as other non-essential indulgences.The couples would always look wide-eyed as the evidenced was presented in front of them. And at one point Ms. Vax-Oxlade would tell them how bad their financial situation would be in 10 or 15 years if they didn't change their ways. Sometimes this could be the couple owing over a million dollars and not owing their own home. How would you ever pay that off?Presenting the cold hard financial facts to the couple always worked to get their attention. And the rest of the episode was spent changing their ways. There was a financial bonus or reward, maybe a trip, for the couple that completed all the tasks set out by Ms. Vax-Oxlade.Now imagine if Ms. Vax-Oxlade didn't present the situation as dire as it really was. What would happen if the couple was told they were doing fine and there was no need to change their ways. Well they'd be screwed financially and probably upset...

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